Before 2020 lost all of its marbles, I helped OREO celebrate the return of “The Most Stuf” by creating the most playful vote of the year and asking OREO fans an important question:

“What’s Your Stuf?”

Is it Thins? Original? Double? Mega? or Most?

We created original content for each unique cookie-to-creme ratio in OREO’s portfolio, and invited cookie lovers around the world to vote in stores, at pop-up events, online and/or via social media.

It even ended up becoming an entire trend of it’s own on Tik Tok (God bless gen-z).