Subway - Social & Digital
The year was 2017. Salt Bae was hot. Jared Fogle was not. While Subway’s brand spokesperson scandal seemed safely in the rear-view mirror to clients, it still remained ~ fresh ~ in consumers’ minds.
Our solution was to flip the brand’s entire presence on its head by creating lots of silly, inexpensive, irreverent content that appealed to and could heavily influence Subway’s new favorite demographic: bro-lennials.
I wrote this Twitter poll for Subway in hopes that at least a few of the bro-lenniels of the internet might catch the reference.
Within minutes of posting, the queens that literally created the reference delivered on my foolish hopes in a way I never could’ve imagined. As someone whose childhood was spent cherishing the cassette tape of TLC’s FanMail, this was 1000% my career’s peaking moment at the time.
And although Zach Braff didn’t necessarily fall into the bro-lennial demographic, he still delivered too by replying in his own J.D.-esque way. Zoom, zoom, zoom.
remember when I said we made inexpensive irreverent content? this gem of a pre-roll ad ended up costing the client less than 100 bucks, with the entirety of that budget going towards purchasing a low-res version of this stock video of a man running on a beach (and into the arms of his beloved sandwich, obvi).